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mca-i
International Office Address & Phones

Media Communications Association-International
c/o MCA-I Madison Chapter
P.O. Box 5135
Madison, WI 53705-0135

(888) 899-MCAI (6224)
Fax: (888) 862-8150

Executive Director
Lois Weiland

www.mca-i.org

Social Presentations Meeting $$$ Using Twitter Scripting

BETWEEN THE LINES
How to Tell a Rewrite from a Revision
By Susan Solomon


Whether client feedback makes dramatic enough script revisions to label the new directive a rewrite or a revision will impact the show's budget. So how do you diagnose? Then what do you do?

Writers tend to have various proposal styles. It can vary from a chat with an old friend to write their parent's 50th wedding anniversary show, to a formal proposal complete with creative treatments, time lines and all related project parameters including a percentage down. And much in between. So how do freelancers, pounding away at their trusted keyboards in office towers and homes alike determine when the client has gone beyond wordsmithing and expounding to a redirective?

We asked a few tenured and award-winning members of Atlanta MCAI writing community and here's what we found:

Martha Denton of Scripts Unlimited said this: "If for some reason I miss the boat, I will do a wall-to-wall rewrite for no extra charge. If however there is a major change in strategy, direction, or approval personnel we will have to renegotiate cost."

Example: When someone's VP suddenly walks in and asks for fundamental changes, that's a rewrite. It usually means somewhere upstream a different player got involved, wants his or her thumbprint on the project and was never consulted in the beginning.

There are things you say verbally and things you put in writing. Denton describes herself as the "Queen of detailed treatments. My treatments have, from time to time, exceeded the length of a finished script. When I have run into trouble, it's when my client says let's just skip the treatment," says Denton.

Denton considers the treatment part of the project, in fact a very important part of documentation. In each, she establishes on what basis she came up with the approach and what her assumptions were. "I always try to be fair and reasonable according to established industry standards. I tell clients, you can take one objective to multiple audiences; multiple objectives to one focused audience; but you can't take multiple objectives to multiple audiences. To do so is an attempt to make one script everything to everybody. It will mean nothing to anybody."

Billy Pilgrim of Billy Pilgrim Productions said this: "In general, a revision is a correction to existing information to accommodate something on a current project . A rewrite is a total change in something fundamental."

Example: A recent example is a script I recently completed. During the second draft revisions they decided, for production purposes, they wanted a more straightforward approach. They asked for a rewrite using two primary hosts instead of the characters I created. "Straight narrative was the new direction. An extra day of writing was my response." Same content but I had to go through everything and rewrite to the new voices. A couple rules of thumb are if the revisions exceed a 25% content change, it's a rewrite. Plus anything that represents new content or creative direction will be a new negotiated fee or an automatic pay by the hour.

Phil Jones, Scriptwriter: "I'll work with any client as long as they want. Five minutes. Five hours. Five days. But the meter is always running. It's a business proposition."

Example: Jones says, "If I screw up it's on me. If they change their mind, it's a rewrite. If the change takes 5 minutes or 3 hours, the meter is running. We're hacks. The meter is on. And tip us please."

The pros have spoken. So, if a client changes any of the fundamentals agreed to on the written creative proposal, it's a new show with a revised budget.

 

 

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